In just two years, the vast majority of televisions manufactured in the world will be Smart TV and will increase the advertising investment in online video by 68%. In view of this, the OTT platforms, which distribute and transmit content on the Web, will experience great growth with the objective of meeting the more than 15 billion devices that are expected to be in 2020 to reproduce this type of product.
Since the figures highlight the great opportunity that "producers or distributors of content can reach their audience without limitations of territory, without exclusive licenses (as it happened with DTT) and without intermediaries (telcos, television networks or majors), With its own OTT platform. There are numerous possibilities of Over the top content to break the paradigm and the need for intermediaries to create a sustainable business model.
New type of consumers
The viewers no longer consume the television as before where they prioritized the channel above the programs. Now, follow and seek the content that interests them regardless of the platform, channel or medium in which they are broadcast. A change that also allows the products to be personalized, digitize video, improve the quality of the service and expand the display through multiple devices.
Retaining the audience is not as easy as before. That is why we recommend content providers and producers that if they want to be successful in the world of OTT, they must have a single platform that includes all services necessary for the creation, distribution and diffusion of a channel, in this way they will be able to streamline and optimize the management of the business.
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