Analysts predict that the cost of digital video advertising will reach 5.4 billion dollars by 2016. Already today, many companies are laying a significant budget for the production and placement of video in their advertising online campaigns. Any publisher who does not use a full-fledged video advertising strategy to attract users will inevitably lose the competition.
However, customers who require a comprehensive video solution face complexities in the form of some competing OVP products (online video platform) and CDN (content delivery network), which must be closely related and often require serious tuning.
As videos are increasingly becoming an essential tool for productivity and communication, various organizations are trying to find new ways to store, share and manage a large number of their massive video files all over the networks without impacting the bandwidth negatively. The solution to such problems and demands is to use a reliable video content management services or solutions.
What Is Video Content Management System?
A Video CMS or content management system is a software enabling the organization to centralize, manage and deliver videos online.
The need of Video Content Management solutions
Several organizations already have some internal systems and networks that they are using to store files. They assume that these CMS will also work fine for video content. Video files, however, can create a wide range of problems for such systems. While systems like SharePoint sites or LAN folders are ideal to store and share the document files, they are unsuitable when it comes to sharing video content over the internet for more than one reasons.
