How To Increase Viewership And Get More Customers

Media houses need all the help they can get when it comes to editing content and getting it published in the right way that will get them more viewers and subscribers. Content is very important, but the method of publishing is just as important. If your content is good but your technology is not, it will not reach the desired number of people within the allotted time frame. This will result in low numbers and falling viewership. Setting up your very own video OTT platform will be a great boost to your business. It will help you reach out to much larger audience, attracting more customers than ever before. 

There are a number of companies that offer solutions in this regard. The reputed agencies have proven track records of helping their clients interact with their customers in a better way by offering them a whole new range of content and services. This helps you provide the best possible experience to your customers, keeping them happy and satisfied. Entering the value chain of the over the top methodology will empower you with the capabilities that are required to gain customer favor. 

Getting your very own video OTT platform will help you provide a highly enhanced range of services and options to your customers. You will have access to highly sophisticated cloud computing. Services based on different locations give customers regional content in many different languages. You will also be able to manage traffic in a much better way, resulting in better efficiency.

Design For Multiple Screens

Android is used in hundreds of types of devices with different screen sizes, ranging from small phones to large TVs. Therefore, it is vital that you design your application to be compatible with all screen sizes and be available to as many users as possible. 

However, it is not enough that your application is compatible with different types of devices. Each screen size offers several possibilities and summonses for user interaction. Therefore, to truly satisfy and impress your users, your application must do much more than simply support different screens: you must optimize the user experience for each screen configuration. 

Since second and multi-screen app takes place on many different mobile devices and operating systems, the question naturally arises, which type of app should be developed to achieve the broadest possible customer reach? Other factors include, for example, the number of development costs, time, a consistent design and updatability of the application. 

While the TV used to get the full attention, as people move into smartphones and tablets, people's usage has changed a lot. Around 2010, the term second-screen emerged from this context, which describes the use of a second screen, such as the smartphone or tablet, in addition to the current television program, which usually gets more information about the program or the program is commented interactively. 

Multiscreen application development requires greater efforts, and thus, it is essential to get in touch with the right partners and deployment services so that you can give a personalized touch and experience to your customers.

Video Content Management- Not your typical CMS

Analysts predict that the cost of digital video advertising will reach 5.4 billion dollars by 2016. Already today, many companies are laying a significant budget for the production and placement of video in their advertising online campaigns. Any publisher who does not use a full-fledged video advertising strategy to attract users will inevitably lose the competition. 

However, customers who require a comprehensive video solution face complexities in the form of some competing OVP products (online video platform) and CDN (content delivery network), which must be closely related and often require serious tuning. 

As videos are increasingly becoming an essential tool for productivity and communication, various organizations are trying to find new ways to store, share and manage a large number of their massive video files all over the networks without impacting the bandwidth negatively. The solution to such problems and demands is to use a reliable video content management services or solutions. 

What Is Video Content Management System?

A Video CMS or content management system is a software enabling the organization to centralize, manage and deliver videos online. 

The need of Video Content Management solutions

Several organizations already have some internal systems and networks that they are using to store files. They assume that these CMS will also work fine for video content. Video files, however, can create a wide range of problems for such systems. While systems like SharePoint sites or LAN folders are ideal to store and share the document files, they are unsuitable when it comes to sharing video content over the internet for more than one reasons.

Generate Multi-Screen Content

It is no more a big news that users these days are highly advanced. Shocking images are no longer enough to keep the user's attention. The need to be part of what is being seen and to get additional information on the issues we are interested in has made it essential to use the second screen. 

The attention of users to ads embedded in videos is plummeting from the possibility of consuming other content on a mobile device. The brands have realized this phenomenon and begin to launch strategies marketing for smartphones generating synergy with audiovisual content for the Internet or television. 

Mobile Marketing 

Mobile marketing strategies vary according to the goal you want to achieve but focus on two large groups: apps and videos. These applications are a significant point for mobile marketing. On the other hand, the video is still the main protagonist to get a message. The video on mobile, advertising display and rich media, incorporating interactivity, are the formats most used. Thanks to the images, the movements and the interactivity, you get more benefits and a more lasting memory of the brand. 

The contents must be adapted to the different devices 

The contents that are generated for the various types of devices have to be according to their size and the use given by the user. The generalization of different multi-screen app has forced the use of responsive systems, which dynamically adapt the content according to the dimensions where it is to be visualized. 

Regarding use, we find different types of consumers: those who seek to deepen the content they are consuming; those who want to socialize by hanging posts, tweets, etc.; those who consume products and those who perform tasks outside the content they are consuming like checking e-mail. 

The new multimedia devices have led to the proliferation of a new consumer profile of audiovisual content that needs multi screen app to meet their needs. Therefore, companies have to adapt their actions to these new media and produce audiovisual content that fits this new reality.

How Does OTT Videos Help The Modern Entertainment Media

In just two years, the vast majority of televisions manufactured in the world will be Smart TV and will increase the advertising investment in online video by 68%. In view of this, the OTT platforms, which distribute and transmit content on the Web, will experience great growth with the objective of meeting the more than 15 billion devices that are expected to be in 2020 to reproduce this type of product. 

Since the figures highlight the great opportunity that "producers or distributors of content can reach their audience without limitations of territory, without exclusive licenses (as it happened with DTT) and without intermediaries (telcos, television networks or majors), With its own OTT platform. There are numerous possibilities of Over the top content to break the paradigm and the need for intermediaries to create a sustainable business model.  

New type of consumers 

The viewers no longer consume the television as before where they prioritized the channel above the programs. Now, follow and seek the content that interests them regardless of the platform, channel or medium in which they are broadcast. A change that also allows the products to be personalized, digitize video, improve the quality of the service and expand the display through multiple devices. 

Retaining the audience is not as easy as before. That is why we recommend content providers and producers that if they want to be successful in the world of OTT, they must have a single platform that includes all services necessary for the creation, distribution and diffusion of a channel, in this way they will be able to streamline and optimize the management of the business.

The battle between OTT and IPTV Data Streaming

Widespread high-speed access to the Internet, while reducing the cost of traffic is becoming more common in our country. Also, service providers are paying much attention to the modernization of the equipment of the "last mile," which significantly improves the quality of technical support for customers, and provides new service opportunities. The number of Internet users is growing both through the development of wired and wireless networks, as well as by a huge selection of multimedia devices, such as phones, tablets, laptops, which are mainly used as the subscriber devices to access media resources. 

Paradoxically, IPTV - is not TV that is broadcasted over the Internet. Despite the fact that the reduction of "IP" is derived from "Internet Protocol," it does not mean that people can go to a favorite Web page to watch your favorite TV show. "IP" in the case of IPTV is a method of transmitting information via a secure managed network. 

IPTV-networks are usually created and are accompanied by major telecommunications providers, who are aiming to create a service capable of competing with existing digital and satellite TV. 

In the OTT model, the publisher, has a direct channel of communication with the consumer, regardless of the Internet service provider or cable operator. OTT approach is as independent of the user equipment as possible. Customer access to TV is not limited to his TV in the living room. 

Over The Top Content is also integrated into the user's life, as the Web today. Mechanisms of publication, access, and retrieval of resources on the Internet shortly will connect seamlessly with video and television world. 

OTT is growth rather than restructuring. OTT today can work on the existing infrastructure, including ADSL, broadband, WI-FI, cable and satellite channels. OTT uses the model of global accessibility, where video and television services can physically be provided on the same continent, and be available on the other, as long as it does not conflict with the rights to the distribution of content.